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"The Big Year", premiered a comedy about competitive birdwatching played by Owen Wilson, Jack Black and Steve Martin, in theaters this weekend.

Based on the book by Mark Obmascik with the same name, tells how three little nerdy birders (Wilson and Martin Black) crossed North America from Alaska to the Aleutian Islands is the Everglades in Florida, trying to see the most species of birds together in 1998.

Click here to see the trailer.

The film, dealing laughter, gives an overview of the world seriously, competitive birding, where birds obsessed with security that everything (and thousands of expenses) for a chance to spy a rare bird.

Like bird watching continues to grow in popularity, and tourism groups are looking more and more cash from the national birding festivals, birding the many to hope that the "great years" only helps to increase awareness of the sport.

"I'm optimistic he will play bird watching in a positive light," said Mike Kiser, who oversees the Great Florida Birding Trail, a conservation program administered by the Florida Fish and Wildlife Conservation Commission. "I think he will get some new people in bird watching."

Florida as a premier birding birdwatchers location given the proximity of the Caribbean and the strategic positioning of the great American migration along the migration route, sees its share of unwanted species - and the tourists, looking out. And 'the second most popular destination for wildlife viewing recreation in California in 2006 after the U.S. Fish & Wildlife Service studies.

Birds and wildlife to see $ 3.1 billion contributed to the economy in Florida in 2006, the study shows UFSWS. This year, 746,000 people came to Florida mainly with wildlife viewing on the brain.

watch the big year jack black online

"Bird watching is actually a fun thing to do, and I think the film will help people see that," said Paul Gray, science coordinator for Audubon of Florida. "It's a fun way to get to different places - a kind of treasure hunt. So no matter if people are competitive Listers, as in the book or just not for the aesthetics of bird watching is traveling with a purpose. "

To help attract more people watching bird watching, some of the places that the birds are using up the release of "The Big Year" for special events.

"We are really excited about the movie," said Birgi Vertesch, CEO of "Ding" Darling Wildlife Society-Friends of the Refuge. "We had Mark Obmascik, the author of the book, here, talk in the past and we expect special screenings of the film early next year and hopefully look like a star or a bird book. We expect to make a big splash with both serious birders and relaxed. "

What do you think the movie just to share a few laughs from the belly or to go in search of a sapsucker yellow-bellied, Florida is the place to start, especially as the weather turns cold and the migration of continue south.